According to tech website BGR one trend that loomed large at the recent Consumer Electronic Show, in Las Vegas, was the continued emergence of compelling TV streaming services and SmartTV technology and more directly the effect it will have on the cable industry in the U.S. We have touched on the dilemma facing American cable TV companies before in a previous blog – their expensive and bloated TV packages are being challenged by more personalised and less expensive on-demand and live OTT TV services - but 2015 is where the threat will become even more serious.
Having had it easy for too long, cable TV organisations need to adapt to remain relevant. Offering ‘micro’ or ‘skinny’ bundles tailored to the users watching habits appears to be the way forward for the cable TV industry but right now it is being attacked on all fronts from more dynamic OTT TV services and technology.
A recent report in The Guardian showed that the controversial TV programme Top Gear was the BBC’s most popular iPlayer programme over the Christmas period. iPlayer is the BBC’s catch up service that enables viewers in the UK to watch TV programmes for up to seven days after they have been broadcast.
Whilst this in itself is not necessarily hugely newsworthy for the broadcast industry, it did demonstrate another extraordinary growth in the popularity and interest around catch up TV. In total the BBC’s most popular 10 catch up programmes over the festive season commanded more than 13 million downloads. More interesting was that Christmas 2014 saw a 25% increase in demand for downloads from BBC iPlayer compared to one year previous.
How people consume TV and video content is changing rapidly: the TV set is no longer the main focal point for entertainment – TV and video watching is moving out of the living room and onto smart mobile devices such as tablets, smartphones and laptops while new ways of viewing – such as on-demand and live streaming – offer the consumer more choice.
Recent reports showed that 25% of respondents indicated they watched video on a laptop, tablet or mobile phone on a daily basis* - the era of multiscreen and TV everywhere is a reality and operators need to respond now to this growing opportunity to deliver a seamless multiscreen TV services.
In December 2011, UK TV programmes EastEnders (BBC) and Downton Abbey (ITV) faced off against each other on Christmas day for the prized title of most watched programme.
This battle was made all the more interesting because initial “overnight” figures gave the crown to EastEnders.
One week later, when consolidated data including those who had downloaded the programme to watch later, the prize was passed to Downton Abbey. Some 3.5 million people had recorded the programme to watch at a later date.
Daniel Leff, Founder and Managing Partner, Luminari Capital has been following the evolution of Internet TV very closely and his recent article on re/code outlining five stumbling blocks to mass adoption of Internet TV is an interesting read. The feature focused on the U.S. market and one of the points made is how ‘micro-bundles’ or ‘skinny bundles’ made up of various premium channels and tailored to the customer’s preferences will eventually replace the traditional bundled premium channel TV packages sold by cable and satellite companies.
A recent article on Forbes suggested that in the not too distant future, televisions will be free and simply be used as a vehicle for delivering personalised advertising to people to encourage them to buy things they need.
Whilst the death of charging for television is probably over exaggerated, there is no denying the dramatic way in which the cost of new TV technologies is falling. The recent insane scrums that took place in various stores on Black Friday all seemed to involve people fighting to get hold of a larger screen TV – demonstrating that TV hardware is clearly still an effective way for retailers to get footfall into stores.
We recently came across an interesting article from the New York Times about how a new younger generation in the U.S. don’t own a television set and catch up on their TV watching online via their laptop, tablet or smartphone. The ‘Millennials’, as they have been dubbed, feel a television set is an outmoded form of delivering content that doesn't fit into their busy lives. Where the TV was once the central hub in any household; a focal point for families and friends to come together and experience culture defining moments or weekly TV show rituals, for this generation the TV is fast become obsolete.
The observant will have noticed that PerceptionTV has its own website now. This follows the launch of a new company PerceptionTV Ltd earlier in 2014.
PerceptionTV Ltd was demerged from Vision247 Ltd. Why?
Vision247 Ltd has developed and nurtured the Perception™ IPTV multiscreen platform for more than five years – from concept to working product. Significant investments have been made in the platform to deliver the most complete and effective multiscreen TV platform on the market. This has been recognised through a number of awards that Perception™ has received.
Television has come a long way since the days of single analogue channels. The development of hard disc recorders, series linking and on demand content delivery have changed the way we consume television, giving us unprecedented control over what we consume and when.
But to date, where we consume content has usually been fixed to the home. This was partly because this was where the content was and partly because broadband speeds did not really live up to streaming media. As we know, both these things have now changed.