According to Park Associates, research carried out in Q4 2016 for its upcoming 360 View: Residential Security and Smart Home report suggests 26% of US broadband households now own a smart home device, up from 19% at the end of 2015. HomeServe’s survey supports this with 63% of respondents believing smart thermostats will become the norm in the near future. Smart lights (39%), smart locks (35%) and robotic cleaners (32%) also ranked highly in the technologies expected to transform the traditional home.

 

Stuart Sikes, President, Parks Associates states: “In the last two years, smart home device ownership has more than doubled, and we estimate companies will sell almost 55 million smart home devices in 2020. With adoption now more than one-fourth of all U.S. broadband households, smart home companies are focused on expanding their product footprint, offering new value propositions to consumers, and creating new opportunities to monetise their IoT platforms.”

More and more people are migrating from traditional TV sets and cutting the cord in the home. Could 2017 be the year that the number of OTT viewers overtakes the number of pay TV customers?

 

Cable providers are struggling to keep customers. Nielsen’s 2016 Total Audience Report found that Americans aged 18-24 watched a weekly average of 15 hours and 5 minutes of traditional TV in Q2. That represents a year-on-year decline of almost 1 hour and 20 minutes each week.

21st Century children are the screen generation. In the UK, children use screens at home and at school, with screen time being measured in hours per day rather than minutes.

 

According to research firm Childwise, the average child’s screen time has more than doubled since 1995. In 2016, children aged from five to 16 spend more than six hours in front of a screen every day. Teenage boys spend an average of eight hours.

Since the introduction of multiscreen viewing and the increased availability of connected devices, the way we watch TV has drastically changed. Viewers are no longer restricted to the living room to get the ‘living room experience’. With OTT services, a desktop, laptop or mobile phone, viewers can watch TV anytime, anywhere.

 

The Streaming Video Alliance, a global industry forum comprising leading companies from the online video ecosystem, explored consumers’ perceptions and behaviours around watching video on mobile phones. Its 2016 report – Mobile Video: Exposed – revealed the critical role mobile now plays in the transformation of TV and how people consume video content. After all, video is easy to use and even easier to access with a smartphone. The study confirmed that 40% of people watch an hour or more of video on their smartphone each week, while 25% watch more than two hours.

For many families on Christmas day the opening of presents and a large Christmas dinner is followed by an evening of festive TV specials and films. In 2016 viewers have largely migrated to OTT platforms and streaming websites to view TV content – will streaming dominate the living room this December?

 

Research from subscription, billing and CRM specialist Paywizard revealed the proportion of consumers with OTT subscriptions has leapt from 25% to 45% in just 12 months. 30% of all consumers surveyed intended to subscribe to pay-OTT services such as Netflix, Amazon Prime Instant Video and Hulu in December, up from 27% in 2015 – with 18% planning on subscribing for the first time and 12% on top of an existing subscription.

 
5 December 2016

The future of TV is 4K

4K and Ultra HDTV adoption is on the rise. Once exclusive to TV technology enthusiasts, the Digital Entertainment Group (DEG) now estimates that 85% – 104.5 million – of all US homes have at least one HDTV and according to Futuresource consumer sales, revenue now exceeds $25 million. With more content aggregators offering 4K live viewing options - such as UFC 205 in New York City and the rumoured 4K Virgin Media TiVo box - 4K TV’s are becoming increasingly present in mainstream living rooms.

 

Consumer Technology Association (CTA) estimates sales will grow 40% in 2017 as the Ultra HD ecosystem continues to expand. This could be due to a 22 percent reduction in wholesale price since January. As well as the addition of a variety of sizes and features. New features such as High Dynamic Range (HDR) and Wide Colour Gamut (WCG) are fuelling consumer desire by offering more for their money.

The days of wishing you could jump into the television screen could be over. Thanks to virtual reality (VR) TV fantasies are becoming a reality. For example, Game of Thrones, which enthralled viewers with its fantasy and gripping cliff-hangers, offers fans the opportunity to immerse themselves in the world of Westeros and Essos with the power of VR. As blockbuster entertainment series adopt VR technology, will traditional viewing become a thing of the past?

 

Ovum forecasts that VR video will generate revenues of $8.2 billion (€7.4bn) by 2020, which is extremely high considering today consumer revenues are effectively zero. To date, VR technology has been predominately used for brand promotion, personal video, or technology demos and has yet to hit the mainstream. Ovum’s predication also suggests that video will surpass video games to become the primary revenue stream in 2019.

Industry analyst firm Ovum forecasts that the global base of TV connections delivered by telecommunication companies or telco-controlled pay-TV operators is set to expand by 4% annually to reach 310.9 million by 2021, by which time the telecommunications industry will account for 28% of total subscriptions.

 

This focus on television services is due to increased competition in the telecommunications industry which is causing a significant lack in customer loyalty with churn rates as high as 30-40 per cent. The need to embrace new revenue and technology is more important than ever.

14 November 2016

The future of TV is 4K

4K and Ultra HDTV adoption is on the rise. Once exclusive to TV technology enthusiasts, the Digital Entertainment Group (DEG) now estimates that 85% – 104.5 million – of all US homes have at least one HDTV and according to Futuresource consumer sales, revenue now exceeds $25 million. With more content aggregators offering 4K live viewing options - such as UFC 205 in New York City and the rumoured 4K Virgin Media TiVo box - 4K TV’s are becoming increasingly present in mainstream living rooms.

 

Consumer Technology Association (CTA) estimates sales will grow 40% in 2017 as the Ultra HD ecosystem continues to expand. This could be due to a 22 percent reduction in wholesale price since January. As well as the addition of a variety of sizes and features. New features such as High Dynamic Range (HDR) and Wide Colour Gamut (WCG) are fuelling consumer desire by offering more for their money.

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What do others think of us?

Using Perception, our customers can watch television when, where and how they want, with innovative, eye catching features and immense choice. Perception is there every step of the way, giving the scale needed and an expanding feature set to ensure that T-2’s services stand out as the best in a highly competitive market.

Sašo Todorović, CEO, T-2

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