“The efficiency of the end-to-end network will determine whether 5G TV is possible, but we have seen enough from early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that it will arrive sooner or later in many parts of the world,” said Sue Rudd, director, Service Provider Analysis.
“The emergence of 5G TV would represent a further stage in the convergence of media and communications and wireless and fixed services,” said David Mercer, VP and principal analyst. “It would also raise important questions relating to the roles of different ecosystem players and the future structure of the media value chain.”
5G TV services are expected to disrupt the TV and video industry, however, the availability and quality of connection could impact rate of adoption. Consumers are increasingly seeking multiscreen TV services that enable flexible viewing, 5G could eventually provide this, however advanced IPTV services such as the Perception platform are already providing the living room viewing experience on the move. To maintain reputation in the increasingly competitive market, existing network providers should embrace OTT services. Operators must customise services for viewers dedicated to online TV, and pay TV viewers. An integrated IPTV platform is a simple and cost effective way to deliver an engaging new service to subscribers.