13 February 2017

5G TV set to disrupt television industry

According to a new report from Strategy Analytics, 5G has set its sights on the TV industry with TV and video delivery likely to become a core capability of next generation 5G wireless services. Recent demonstrations suggest 5G will support 1 Gbps data throughput rates. This new ability could put yet more pressure on cable, satellite and terrestrial broadcast service providers.

 

The adoption of 5G TV will depend on the number of households and services supported by 5G. The report identifies that the number of termination locations can be increased by deploying several network enhancements that deliver “trunking” efficiency in the Radio Access Network.

 

“The efficiency of the end-to-end network will determine whether 5G TV is possible, but we have seen enough from early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that it will arrive sooner or later in many parts of the world,” said Sue Rudd, director, Service Provider Analysis.

 

“The emergence of 5G TV would represent a further stage in the convergence of media and communications and wireless and fixed services,” said David Mercer, VP and principal analyst. “It would also raise important questions relating to the roles of different ecosystem players and the future structure of the media value chain.”

 

5G TV services are expected to disrupt the TV and video industry, however, the availability and quality of connection could impact rate of adoption. Consumers are increasingly seeking multiscreen TV services that enable flexible viewing, 5G could eventually provide this, however advanced IPTV services such as the Perception platform are already providing the living room viewing experience on the move. To maintain reputation in the increasingly competitive market, existing network providers should embrace OTT services. Operators must customise services for viewers dedicated to online TV, and pay TV viewers. An integrated IPTV platform is a simple and cost effective way to deliver an engaging new service to subscribers.

 
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Using Perception, our customers can watch television when, where and how they want, with innovative, eye catching features and immense choice. Perception is there every step of the way, giving the scale needed and an expanding feature set to ensure that T-2’s services stand out as the best in a highly competitive market.

Sašo Todorović, CEO, T-2

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